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Hyundai seems pretty confident in the Santa Cruz Pickup, so much so that it’s priced well above its main competition, the Ford Maverick
by Alina Moore, on LISTEN 01:16Hyundai has announced that the Santa Cruz pickup will go on sale at the end of July 2021. It will carry a price tag of $23,990 for the entry-level, FWD, SE model, while the range-topping limited trim with the 2.5-liter turbocharged engine and AWD will command a steep price of $39,720. In comparison, the new Ford Maverick starts out at just $19,995, and it’s coming from an automaker that knows a thing of two about trucks. It will even be offered with an FX4 package that will being with it more off-road capability, but with AWD vs. 4WD. The Santa Cruz will offer up to 275 horsepower, which isn’t bad for a smaller truck, which might be its strongest selling point as the range-topping Maverick will come with just 250 horsepower and 277 pound-feet of torque from a turbocharged, 2.0-liter EcoBoost four-cylinder. Click on the full-screen button on the slider above to read our dedicated webstory on the Hyundai Santa Cruz and what it brings to the table.
| Model | Engine | Transmission | Drivetrain | MSRP |
|---|---|---|---|---|
| SE | 2.5L 4-cyl. | 8-speed automatic with SHIFTRONIC® | FWD | $23,990 |
| SEL | 2.5L 4-cyl. | 8-speed automatic with SHIFTRONIC® | FWD | $27,190 |
| SEL Activity | 2.5L 4-cyl. | 8-speed automatic with SHIFTRONIC® | FWD | $30,460 |
| SE | 2.5L 4-cyl. | 8-speed automatic with SHIFTRONIC® | AWD | $25,490 |
| SEL | 2.5L 4-cyl. | 8-speed automatic with SHIFTRONIC® | AWD | $28,690 |
| SEL Activity | 2.5L 4-cyl. | 8-speed automatic with SHIFTRONIC® | AWD | $31,960 |
| SEL Premium | 2.5L Turbo 4-cyl. | 8-speed DCT with SHIFTRONIC® | AWD | $35,680 |
| Limited | 2.5L Turbo 4-cyl. | 8-speed DCT with SHIFTRONIC® | AWD | $39,720 |
Hyundai today revealed pricing and packaging details for its highly anticipated Santa Cruz Sport Adventure Vehicle, starting at $23,990. The 2022 Santa Cruz breaks new ground within the SUV, Truck and Crossover segments by offering a true Sport Adventure Vehicle unlike anything else on the U.S. market. Santa Cruz boasts a bold yet sophisticated design, and powerful and efficient powertrain options. The flexible open bed and cutting-edge connectivity are packaged in a highly maneuverable all-wheel drive platform that is equally at home in urban and adventure-focused environments. The Santa Cruz Sport Adventure Vehicle is produced in Montgomery, Alabama and goes on sale in late July.
Generous Standard Equipment Levels Establish a New Market Segment
Santa Cruz includes unexpected levels of standard equipment. The segment-defining Sport Adventure Vehicle includes category-bending feature advantages such as:
18-inch alloy wheels
LED taillamps and cargo area lighting
Integrated rear bumper side steps
Rear privacy glass
Body-colored side mirrors
Wireless Apple CarPlay® and Android Auto®
Molded composite bed (vs. steel bed)
Lockable underfloor bed storage
Power-locking tailgate
Remote open tailgate via fob
Rear 60:40 flip-up lower cushions (vs. one-piece)
Rear occupant alert
Driver attention warning
Lane keeping/lane following assist
Intelligent speed limit warning
Leading vehicle departure alert
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