Genesis

Just a few weeks ago, Genesis pulled the wraps off its new G90 flagship luxury sedan, but only a few exterior photos were released. This time, however, every single detail about the G90 has been revealed, including its gorgeously-design interior.

The Genesis G90 first went on sale in the United States for the 2017 model year, which means that the flagship luxury sedan is nearly five years old. As such, an all-new model is definitely in order, and Genesis gives us a glimpse of the G90’s successor.

The new Genesis Electrified GV70 made its global debut at the Guangzhou Auto Show in China and it’s the South Korean luxury automaker’s third electric vehicle (EV) after the Electrified G80 and GV60.

Ever since Genesis was established as a luxury performance brand, we wondered how it would fare against its more established competitors. Today’s drag race, by YouTube channel Sam CarLegion shows us just that, as it pits the Genesis GV70 against an Audi SQ5 and an Acura RDX with a tune. This is how things went down.

Genesis may have only been around for only five years, but it has already proved it can give “the old dogs” a run for their money. Not only are they not stopping but they are, once again, taunting the German trio in a very bold move. The Korean luxury brand was caught doing cold-weather testing in Sweden with a new Genesis G90 executive sedan. Mercedes recently brought out the new S-Class, while Audi is preparing an updated A8. We also know that BMW is about to give us a new 7-Series very soon, so it will be interesting to see how the all-new Genesis G90 will fare.

When Ford launched the Focus RS with its famed, albeit accidentally created drift mode, it was a very cool marketing gimmick. There’s not a lot of use for such a thing for most folks, but it’s cool to say you have the functionality. What we didn’t know at the time, however, was that Ford’s happy little accident sparked a whole new trend, and that trend is already starting to get ridiculous.

Genesis has been giving car shoppers a fairly convincing alternative to the established luxury brands of Mercedes, BMW, and Audi for years now. Now, Genesis has revealed the all-new GV60, and it has more tech and is more luxurious than we expected.

The 2022 Genesis G70 can now be had as a shooting brake too. Yet another proof of the Korean brand’s continuous expansion is the more practical version of the G70, which made its debut at the Goodwood Festival of Speed on July 9th, 2021. The sedan version of the car is already a formidable player in the luxury performance sedan market. When the G70 Shooting Brake hits the market, it will compete with the VW Arteon Shooting Brake.

Genesis has forayed into the crossover EV segment with the new GV60. This isn’t the first electric Genesis, as the company has previously unveiled the G80e and we’ve even spotted the electric version of the GV70 called the GV70e. The GV60 is the Genesis equivalent of the Hyundai Ioniq 5 and the Kia EV6. Considering Genesis is the South Korean group’s luxurious division, the GV70 will also be more premium and plusher than its cousins. So, does that mean we’ll have a Tesla Model Y and Ford Mustang Mach-E rivaling product with a heftier price tag?

Despite manufacturers churning out a variety of luxury SUVs of late, full-size luxury sedans are still the epitome of opulence and lavish luxury. Even now, the luxury sedan market is quite competitive. The new Mercedes S-Class recently came out, Audi has updated their A8, and an all-new BMW 7 Series is on its way. The German trio has been killing it for years, with the occasional Jaguar XJ, Lexus LS, or Cadillac CT6 securing a rather insignificant market share. Now, however, Genesis is the one gunning for the full-size luxury sedan segment, by coming up with an all-new G90. Here’s what we know so far.

The Genesis brand has come a long way in a short while, and the G80 embodies that perfectly. It was the G80 that made the transition to the Genesis brand, as it actually started life as the Hyundai Genesis. In 2020, came the second generation and a year later the first Genesis EV – the G80e. Now that the mid-size luxury sedan has made a full circle, Genesis wants to make the G80 a bit more exciting. The next evolution of the Genesis G80 will be the Sport version, which brings a few exciting features.

Genesis continues churning out awesome new vehicles. The Korean luxury brand skips plug-in hybrids and goes straight for electrification. Another proof of that is the GV70e, which was recently caught testing in Germany, days after Genesis filed trademarks for six new EVs. A while back, we covered the EV version of the Genesis G80, called the G80e. Just Like it, the GV70e is expected to debut around the end of 2021.

Europe’s wagon market just got a little bit bigger, as Korean brand Genesis is looking to take its piece of the pie with the all-new G70 Shooting Brake. Of course, it’s not a shooting brake as you or I would think of it – as in it only has two doors – so it’s really just another wagon. A fine looking wagon, at that. Featuring the G70’s sporty front end paired with a sloping rear roof and tons of cargo room, the G70 Shooting Brake has a lot to offer. Unfortunately, it won’t land in the United States because, well, we’re SUV people, right?